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formats
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A Musical Videocast Format
Two songs. One topic. Total contrast.
שני שירים. נושא אחד. קונפליקט פתוח.Narrabeats is an original audio-visual format by ARROW.
Written by Dannie Arrow & Avishag Shenhar, Each episode presents a musical clash around a universal theme—freedom, loneliness, ambition, heartbreak.
Two songs. Two worldviews. One poetic tension.
brands who connect with audience through music.
collaborators who see the cultural power in music and want to create something iconic.
A brave kind of talk show.
Meet the unexpected.
מה קורה כשהמראיינת לא יכולה להתכונן לראיון?
watch. season 1 on YouTubeA talk show where the host meets the guest on camera—for the first time.
The Sofa invites the brave.
There’s no prep, no pre-interviews. The host doesn’t know who’s about to sit.
The conversation begins with a single sentence:
"Hi. Who are you?"brave brands.
we bring the format development, brand integration & global rollout.
brave and innovative brands are invited to submit their interest / proposals for this content art piece:
02
Narrabeats נרביטים
03
Brain Workout
05
The Love Court
06
Fractions of Sanity
07
The Bank לנצח את הבנק
08
Money on the Floor כסף על הרצפה
09
Tasted by Israel הטעם הישראלי
10
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